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DOES AN ASSET PURCHASE INCLUDE THE FOUNDER’S PUBLICITY RIGHTS? A RECENT M&A CASE EXPLAINED

Learn about the significance of publicity rights in M&A deals through a recent California court case involving a juice company. Understand how broad language in asset purchase agreements can impact the acquisition of intellectual and intangible property. M&A Stories July

Posted in Right of publicity Tagged with: , , , , , , , , ,

Business Buyer Battle’s Seller’s Founder Over His Publicity Rights

Explore the legal dispute between a business buyer and a competitor over the use of a founder’s name for product promotion. Learn about the key court decision and its implications. October 21, 2019 Introduction: In the world of business acquisitions,

Posted in personal goodwill, Right of publicity Tagged with: , , , , , , , ,

Business Buyer Sues Seller Founder for Using His Personal Name to Promote Competitor

Introduction The personal name of the founder of a company such as the name of an inventor or fashion designer can be a very valuable asset in an acquisition. A buyer may want to minimize the risk that the inventor

Posted in Intellectual Property, Personal Name, Right of publicity Tagged with: , , ,

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