Introduction The exclusive right to use the founder’s name, likeness and goodwill in connection with the marketing and sale of the founder’s business may be a very valuable asset. And if it is, the buyer may want to acquire the…
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Court Holds That Business Buyer Probably Acquired Founder’s Publicity Rights
Posted in personal goodwill, Right of publicity Tagged with: images, likeness, name, personal goodwill, publicity rights
Business Buyer Sues Seller Founder for Using His Personal Name to Promote Competitor
Introduction The personal name of the founder of a company such as the name of an inventor or fashion designer can be a very valuable asset in an acquisition. A buyer may want to minimize the risk that the inventor…
Posted in Intellectual Property, Personal Name, Right of publicity Tagged with: IP, publicity rights, right of publicity, transfer of personal name or image
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