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Court Holds That Business Buyer Probably Acquired Founder’s Publicity Rights

Introduction The exclusive right to use the founder’s name, likeness and goodwill in connection with the marketing and sale of the founder’s business may be a very valuable asset. And if it is, the buyer may want to acquire the

Posted in personal goodwill, Right of publicity Tagged with: , , , ,

Sales rep can’t treat business asset sales proceeds as capital gain (personal goodwill) because rep did not own seller

Seller is based in Miami, Oklahoma (about a 90-mile NE drive from Tulsa). Seller was in the business of supplying soils, mulches and decorative stone to home-center and independent retailers. Taxpayer began working with Seller in the early 1990s. Taxpayer’s

Posted in personal goodwill, sale of assets of business

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